October 15, 2008

It Designer Runway Show

Filed under:Creative — Printer Friendly Printer Friendly
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This contest hosted by MyItThings.com… in the vein of Project Runway was held online. Finalists were given a budget to complete their designs and have a runway show in New York City. Online voting through fashion website MyItThings.com… and Celebrity judges at the event determined the winner.

Forward Motion Theater set the tone by mixing fashion boards from the competing designs with sponsor logos. A pre-taped video interview introduced each of the finalists before their designs hit the runway. FMT worked with the client to merge the online community and the live event, and the fashion show was streamed to the sponsoring website.

ItDesigner

for more info on the event visit www.myitthings.com/ItDesigner/Show

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